What an explainer video costs in the UK
Last updated 8 October 2026
Prices below were read from public pages in October 2026. They change, so treat them as a guide.
| Option | Typical price | Time | Source |
|---|---|---|---|
| UK animation studio, custom 60s explainer | £750 to £6,000 | 2 to 6 weeks | Squideo, Educational Voice, Creature Productions, Mooviemakers published pricing |
| Average UK agency starting price, 30s explainer | £2,960 | weeks | Squideo survey of 45 UK agencies, 2026 |
| Freelance marketplace gig (Fiverr) | about $75 to $300 | days, you write the brief | Fiverr cost guide and live gigs |
| DIY or AI video tool | £13 to £99 a month | your own time | Canva, HeyGen, Synthesia, Vyond pricing pages |
| AnimationSpot | £49 launch, then £149 | preview in 24 hours | this site |
How much does an explainer video cost in the UK?
Custom work from a UK studio usually starts between £750 and £2,500 and often goes well above that. A 2026 survey of 45 UK agencies put the average starting price for a 30-second explainer at £2,960.
Why are studio prices so high?
A studio project involves a scriptwriter, an illustrator, an animator, a voice artist and a project manager, plus several meetings. That is days of skilled time.
How can AnimationSpot charge £49?
We built our own production pipeline that uses AI tools for research, script drafts, design and voice, so one person can make a finished video in hours instead of weeks. We check and finish every video ourselves, and you see a preview before you pay.
When is a studio the better choice?
If you need character animation, a long film, live-action filming or a big brand campaign, a full studio is worth it. For a clear 60-second explanation of what your business does, you do not need to spend thousands.
Try it on your own website
Send us your website. We make the video and send a watermarked preview within 24 hours. You pay £49 only if you keep it. Start your brief or watch examples.
Sources: squideo.com/how-much-does-an-explainer-video-cost-in-2026, educationalvoice.co.uk/how-much-does-an-explainer-video-cost-uk, creatureproductions.co.uk/explainer-video-pricing, mooviemakers.co.uk/services/explainer-videos, fiverr.com/resources/guides/costs/2d-animation, vyond.com/plans, heygen.com/faq.